Social Marketing, Baby Boomers and Bold Predictions
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Have you noticed it? The it being the rise in participation by Baby Boomers in Social Marketing and Social Media sites.
I was looking through all my profiles at the pics there. Not so suddenly I saw a pattern emerging. Actually I noticed it last year, but wanted to see if what I was seeing was right.
Now we all know that the Boomers were responsible and still are responsible for a lot of what is happening media wise, BMW wise in the 80’s, anti aging in the 90’’s and now it seems they are starting to get the hang of the social media, social marketing aspect of making money online.
According to comscore.com there has been a rise in the use of online selling, social marketing to be exact. Sorry I forgot to pull the stats but rest assured it’s happening. Just take a look around and you’ll see it too.
Now being one of the later boomers, I’ll attest to the fact that it is an area that struck me as lucrative in more ways than one.
You see there are boomers out here that never ran the stock markets and got involved in real estate flipping in the 80’s and90’s. There are those that jumped from job to job resulting in little or no security. Let alone a profession. So now they have to look somewhere else for a form of security or even a place where there is no corporate ladder to deal with. Enter the internet.
So internet marketing and the use of social media is an area that strikes close to my heart. Reasons being, firstly no boss, no time clock, the ability to work as much or as little as you like and still be able to make a living.
My prediction is by the end of 2008 we’ll be seeing a massive increase in the amount of baby boomers that are taking advantage of the social marketing aspect of the internet to be able to make a living.
I’ll have more on this one later because there is a real distinct pattern emerging from it all that is going to be exciting to watch. Leave your comments and let me know what your take is on this or whether I’m just imagining things.
