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Social Media Marketing and So Much For Transparency

January 19, 2008 By: Paul Category: Uncategorized No Comments →

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Well it seems like Andy Jenkins and crew over at Stompernet have, well, stomped in it. “It” being the result of maybe too much transparency.
In their bid to comply with the Web 2.0 idea of being transparent and giving away as much good free content as you can they have managed to ruffle some feathers by the looks of things.
Explaining a process of social media marketing and talking about how a certain site was a great source of outgoing links, they immediately changed.
Scribd.com, the site in question is no longer “great for creating incoming links to your site.” And as a result Andy has decided to pull his SMARTS program for the time being.
To be honest I’ve got a couple opinions on this one, big surprise. If I am correct Ed Dale of Thirty Day Challenge is part of the alumni of Stompernet. In the TDC during August last year they had a similar experience.
It was mentioned to everyone that Tumblr was a great platform to use for part of the challenge as a free blog site. Well the resulting flurry of activity to Tumblr and I’m sure more than one spammy site, wreaked havoc on servers and anyone even remotely connected to the TDC was banned and their blog dumped.
Now I would have thought that Ed would have mentioned what happens when you tell a hungry eager crowd about “a” great place to go to set up shop.
Then again, maybe this was just another really good experiment in the power of social marketing

What do you think?

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The Digg vs. Mixx Debate

November 28, 2007 By: Paul Category: Uncategorized No Comments →

Let me start this off by saying right from the hop here that this is not a bashing session. I use both Digg and now Mixx regularly. Though I will say the tone over at Mixx is quite a bit friendlier. That said it looks like there will be a lot of action over at Mixx. Though there is of course the obligatory bashing for the most part it’s just a good sharing community in Web 2.0 fashion. One that is growing very nicely.
From the “glad to see you back” when you sign in to your account to the emails about friends that allow the experience to be, well warm and fuzzy. Similar to the verbiage over at Digg. Some good content being passed around and along with that not quite as much of the juvenile antics of some of the more rash Diggrs.
Hopefully there will be little of that there, either way it will keep the moderators busy.
In a recent interview with Brian Wallace over at Collective Thoughts Mixx founder Chris McGill gave some quick insight into what will/may be coming up over at the new social media news site.
There’s more than enough room for more in this area, so should there really be any debate? Can not both survive and thrive. Of course they can. It will be interesting to see what Chris and company have up there sleeve in the next few weeks.

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Facebook PPC Trials and Whining…

November 24, 2007 By: Paul Category: Uncategorized No Comments →

Well it’s been two weeks since Facebook launched their version of the PPC advertising.
Seems it has a lot of people winning and an equal amount whining. Too many restrictions, samurai sword like cuts to a multitude of people who aren’t in “compliance” with the strict policies they have in place.

Some have learned how to play the game though, listen up and learn folks, you can win with this one, and win big. Just like back in days of old when Google first introduced us to it.

Ed knows, and he’s going to tell you how.

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