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Well it seems like Andy Jenkins and crew over at Stompernet have, well, stomped in it. “It” being the result of maybe too much transparency.
In their bid to comply with the Web 2.0 idea of being transparent and giving away as much good free content as you can they have managed to ruffle some feathers by the looks of things.
Explaining a process of social media marketing and talking about how a certain site was a great source of outgoing links, they immediately changed.
Scribd.com, the site in question is no longer “great for creating incoming links to your site.” And as a result Andy has decided to pull his SMARTS program for the time being.
To be honest I’ve got a couple opinions on this one, big surprise. If I am correct Ed Dale of Thirty Day Challenge is part of the alumni of Stompernet. In the TDC during August last year they had a similar experience.
It was mentioned to everyone that Tumblr was a great platform to use for part of the challenge as a free blog site. Well the resulting flurry of activity to Tumblr and I’m sure more than one spammy site, wreaked havoc on servers and anyone even remotely connected to the TDC was banned and their blog dumped.
Now I would have thought that Ed would have mentioned what happens when you tell a hungry eager crowd about “a” great place to go to set up shop.
Then again, maybe this was just another really good experiment in the power of social marketing

What do you think?

I’ve been wondering lately. Well all the time actually. But for the past few weeks, about the Free Line.
I’ve talked about it with a lot of other marketing people and friends and asked the same question. Where does the free line stop?
How much can be given away and what purpose does it serve? Now some say it builds up reputation and credibility. After all, look at the amazing information that this individual is giving me. ( insert Rich Schefren here and the latest doctrine / manifesto.)
The question remains, for me at least. How much of this FREE information/product gets actually used. Granted it’s only a folder or two right. Yea, well I did a search the other day to grab some PDF files I new were on my hard drive somewhere. I came up with over 500. Looking through the titles most of them I didn’t even remember reading or using for that matter.
Yes I know that’s my fault. The free feeding frenzy. Still, I’m pretty sure I’m not alone. Please tell me I’m not alone.
I don’t remember it instilling more confidence about anyone or increasing their credibility. Some of it to be sure was worth the read/use.
Check your hard drive. How much do you have there that you could do away with and not be at a loss. Let me know.